Mastercard
Start Something Priceless. Co-created the new global Mastercard platform. Launched in 45 countries in 2018, Start Something Priceless is now Mastercard's new rallying cry. Click article links
The work below was created to sell in the concept to Mastercard.
It all starts with a spark
that ignites a reaction.
that snowballs into something bigger.
That turns strangers into sisters
friends into family
and family back into friends.
It might be something as ordinary
as a skein of pink wool
that turns into a pink hat
that turns into a movement.
Every priceless moment needs it's start.
So let's be that start.
Let's stir the pot.
Let's make some mischief.
Let's instigate.
On the subway. In the elevator.
Around the world.
Let's be the spark
that ignites a connection
that launches a movement
that changes the world...
or just changes the moment.
Let's start something priceless.
Start Something Priceless Venn Circles. The world has become more polarized, so we wanted to find a way for us to connect with each other. The idea? Mastercard logo becomes a Venn diagram with opposing points of view. Just stand in the circle, find common ground and start something priceless.
Gamify Start Something Priceless. Three random items used together can result in some thing weird, funny and priceless. The idea was for people to submit their interpretation online and show the results.
Priceless Twister. There's probably no game that brings people closer than Twister. Let's create giant Twister mats in cities across the world, incorporating the Mastercard logo and people play for charity.
Right hand red circle.
Left foot yellow circle.
Sharing a belly laugh with a stranger?
Priceless.
Start Something Priceless.
Priceless Cities. Mastercard created curated experiences in cities around the world that was anything but typical.
Small is Priceless. Mastercard wanted to support the local businesses that carry their cards. We turned their logo into a verb, showing support and had fans vote for their favorite local business.
