Challenge Smart | OppenheimerFunds | Deirdre Virgie ECD/Copy Portfolio

OppenheimerFunds - Challenge Smart

OppenheimerFund's Smart Beta is an intuitive ETF, but it sounds soo dry even finance types were intimidated. Fun right?

As it turns out, why not?

Museum of Smart and Smarter. To promote the Smart Beta solutions at the 2019 ETFs Conference, we created a fun, interactive museum.

All framed as pieces of art, the outdated "Smart" innovations in finance were compared to "Smarter" dynamic financial solutions with the flip of a portrait screen.

Five Senses

Five Senses. OppenheimerFunds Multi-Factor ETF is the first ETF that rebalances five investment factors monthly in response to the economy. Wait, what?

Our challenge was to introduce it, create excitement for it and explain it so investors understand it. We compare investment factors to human senses. And then reveal what happens when you use the wrong ones.