American Century Investments - Let's Future Together
ACI was seen as a nice, conservative, midwest firm. We needed to shake off that sleepy image. The reality is, ACI is a disruptor. A company that invests in a future where anything is possible. Even curing cancer.
ACC Golf Tournament - How Will You Play It?
Golf in the time of Covid - Every July, ACI sponsors The American Century Championship featuring some of the biggest celebrities. During the summer of 2020, the tourney was on but with no spectators. And all around the country, golf enthusiasts were isolated in their homes. But who needs a green when you have shag carpet and a coffee cup? Not only did we want to celebrate how we all adapted, but remind the world that a good investment company anticipates changes and reacts to the unexpected.
(These are real people doing real shots. No camera tricks. All remotely directed remotely through Zoom.)
How Will You Play It? Social Trick Challenge.
We challenged fans to compete in the ACC indoor golf trick challenge. Stephen Curry kicked it off and thousands of fans engaged and hundreds took up the challenge.