HI
WORK
ME
SAY HI BACK
More...
The #1 threat to an investment portfolio is simply, fear.
In fact, more money is lost due to fear, than all the financial, economic and geopolitical events combined. We wanted to put out a message of calm to investors during a particularly turbulent time in the market.
Bear ran on the cover of WSJ Market Section and not only cause a big reaction, but won multiple awards at NY Festivals.
During the 2018 China Trade war crisis, investors had a knee jerk reaction by pulling out of the market in panic. What a perfect time to remind investors to invest for the long term. And a few months later the market rebounded.
Challenge Fear Case Study Video
Challenge Fear OLV